C0C05

A coconut water brand backed by NBA athletes and nutritionists, Coco5 engaged PR to break into the mainstream with credibility and purpose.

objectives:

Coco5 engaged us to generate national awareness around its rebrand and retail growth, spotlight a major new partnership with the American Cancer Society, and build trust with both consumers and gatekeepers in the crowded functional beverage space. The goal: elevate the brand from athlete cult-favorite to household name—and open doors in media, retail, and culture.

As Seen In – Media Highlights

strategy:

To amplify the brand’s new identity and build credibility beyond the locker room, we focused on:

  • Media momentum through feature placements, founder interviews, shopping stories, and product seeding.

  • Athlete-led storytelling tied to partnerships with NBA and Olympic stars

  • Regional buzz in key retail launch markets (Midwest, Southwest, and beyond)

  • Mission-driven positioning via partnerships with the American Cancer Society and youth sports initiatives

impact:

We transformed COCO5 into a media-worthy player in the wellness beverage space:

  • 100+ press features including NBC, Inc., Bon Appétit, and Eater.

  • Celebrity athlete interviews across lifestyle and news outlets

  • $1.5M+ earned media value

  • Positioned COCO5 as an emerging competitor to category leaders like BodyArmor and Gatorade

  • Supported successful retail expansion from 600 to 7000+ retail stories including Target, and CVS.