HYBERNATE
Hybernate design eco-friendly luxury loungewear and sleepwear that not only looks beautiful but truly helps you relax, replenish and sleep better.
We were brought on to support the brand’s U.S. expansion, to introduce the cult-favorite Australian label to a new audience, and establish cultural relevance within one of the world’s most competitive fashion markets. Our approach combined strategic PR, refined messaging, and targeted influencer partnerships to drive momentum across the U.S.
objectives:
As Seen In – launch Media Highlights from the first two months
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“Nic has been so amazing to work with, personally and professionally. Nic was incredibly thorough in her approach and we were thrilled with the press coverage she got for us, especially as an Australian brand entering the U.S. market. We’d highly recommend Nic to anyone looking for a PR professional.”
Sarah Shepherd, Hybernate
