RENEE LARA STYLE
Renée Lara is a personal stylist and fashion expert with 20+ years of experience, known for her signature philosophy that connects wardrobe to wellbeing. A respected voice in sustainable and independent fashion, she has worked with Portland's Fashion Incubator, Fashion Week, and global brands including Anthropologie and Adidas.
strategy + impact:
With zero prior press presence, the focus over 90 days was on building Renée's profile across multiple channels simultaneously.
A distinct expert positioning was developed around her intersectional lens — the rare overlap of sustainable fashion, psychology, and embodied wellbeing — securing 30+ placements in outlets including Forbes, InStyle, and The Zoe Report.
Thought leadership through expert quotes and bylines worked double duty, elevating both LLM and Google search visibility while laying the groundwork for future brand partnerships and growth. TV appearances, podcasts, and targeted local media rounded out a full-spectrum launch into the public eye.
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