YOUR REFORMER
Your Reformer create Studio-grade Pilates machines and programming for the home, designed to meet the aesthetics and needs of modern wellness lovers.
We were engaged to support the brand’s U.S. expansion, introducing the cult-favorite Aussie company to a new consumer base, launching limited-edition colorways, and building cultural credibility in one of the most competitive wellness markets in the world.
Our team employed a mix of public relations, messaging, branded events, and influencer marketing to ensure stateside success as it expanded into new markets.
objectives:
As Seen In – launch Media Highlights
strategy + impact:
Drove momentum and expansion in key East Coast markets
Crafted and localized brand messaging to resonate with U.S. consumers, regional market trends, and media narratives.
Orchestrated a high-impact media and influencer event in NYC, generating 700+ RSVPs, over 10 million impressions, multiple media & influencer mentions, and driving early market buzz and adoption.
Delivered over $2M in earned media value
Positioned the founder as a credible voice in the U.S. wellness space through top-tier media interviews and thought leadership features.
15+ press hits in first 3 months, including: Women’s Health, Good Housekeeping, NBC News, and New York Post.
Boosted brand awareness and U.S. search visibility
Managed U.S. commerce and affiliate outreach, driving brand visibility across shopping, gift guide, and seasonal editorial roundups.
Secured over $100k+ in influencer content organically
Designed and executed a multi-platform influencer strategy across TikTok and Instagram, prioritizing authenticity and visibility with organic and paid partnerships.
Advised on celebrity alignment and supported the rollout of a partnership.
